Generation Beauty by IPSY (Toronto 2016)

Hello, hello!

I’m back in Montreal after a whirlwind trip to Toronto for the Generation Beauty event that took place over the weekend (May 14th and 15th). I’ve only had enough time to photograph all of the loot from the event. I have not tested anything out yet.

The show took place at the Metro Toronto Convention Center. I took the train from Montreal the day before, and stayed with a friend.

Generation Beauty by IPSY, Toronto 2016

After checking in, I was given my access pass which had a “passport” with little tickets on it. Basically, you get one ticket for each of the booths, which gives you a free product (some companies were giving out sample sizes, and some were giving out full sized products).

Generation Beauty by IPSY, Toronto 2016

Day 1:

I had arrived at the MTCC shortly after 11 am, I think that the doors opened at 10am. The lineups for the bigger brands were already super long, so I decided to see how many of the smaller brands I could visit in the meantime. I know that I was only going to be there until 2pm, as I was planning on meeting up with two of my awesome fellow bloggers Stashy from Stash Matters, and Cat from My Lip Addiction (more on this epic meetup of awesomeness and shopping in Wednesday’s post).

The lineups for Too Faced, Tarte, Makeup Forever, Smashbox and Nyx were insane on the first day. So I decided to leave them for day 2.

Here’s all the loot from day 1:

Generation Beauty by IPSY, Toronto 2016

As well, there was a gift bag filled with more swag:

Generation Beauty by IPSY, Toronto 2016

Generation Beauty by IPSY, Toronto 2016

I don’t know if you can see it due to the reflection, but that is a large powder brush from Tarte!

Day 2:

Because of the insanity of day 1, I decided to be there for when the doors opened at 11am, and found a giant lineup to get into the event. Supposedly people started lining up at 8am!

My goal for the day was to try to get in the lines for Tarte and Too Faced. The lines were mega long immediately after the doors opened, so I ran around to try to hit all of the smaller brands before trying for Tarte and Too Faced. I managed to get to all of the booths except for Nyx, Make Up Forever and Pur, because by the time that I got through the Tarte and Too Faced lines, the show was nearly about to close.

Generation Beauty by IPSY, Toronto 2016

As you can see, I actually made it through the insane lineups for both Tarte and Too Faced! The wait time was more than an hour for each one!

I managed to meet up with Little Beauty Loves! We were trying to find each other and accidentally ended up side by side in the Too Faced line. It was pretty funny!

There was also a gift bag of swag for day two as well:

Generation Beauty by IPSY, Toronto 2016

Generation Beauty by IPSY, Toronto 2016

This was my very first beauty convention. There were things that I really enjoyed, and things that I did not.


I loved that there were a surprising number of cruelty free brands taking part in the show. I loved how friendly nearly all of the attendees were. I had great conversations with several people while waiting in the various lines.

Not so loves:

I did not enjoy the super long lineups, especially on day two as I had my backpack with me. This leads to my second complaint – there was no coat and bag check. That sucked, because my bag was HEAVY. My back and shoulders are still sore from lugging all my stuff around for hours.


All in all it was a great experience. But if I go next year, I’m wearing my running shoes, and will not be lugging around a heavy backpack. And I will remember to bring a refillable water bottle.

Here’s all the loot that I got for both days:

Generation Beauty by IPSY, Toronto 2016

This doesn’t include anything that I purchased at the show. I’ll include that in Wednesday’s post.

I’ll start testing and swatching things over the next week or so, so I can start reviewing products. I will most likely review things in groups by category, otherwise I’ll be reviewing all of this stuff until next year, haha!

Anything that I received that I know that I will not use, I will not swatch or test. Instead I will set them aside for an upcoming giveaway that I am planning.

Thanks for reading and have a beautiful day! ❤

Disclosure: I received all of these items from the Generation Beauty by IPSY event. I paid for my ticket to the event with my own money and am under no obligation to review any of these things.


54 thoughts on “Generation Beauty by IPSY (Toronto 2016)

  1. Yay! I can’t wait for Wednesdays post! I’m so jealous that you all got to meet up!!!! As for the lines, I’ve never been to Gen Beauty but I can see what the Tarte and Too Faced lines were so long! Full sized products!!!!

    Liked by 1 person

    1. Yeah, the lineups were mega long. My feet and knees are still sore from all the standing around!
      The meetup was pretty epic! I’m so happy that we managed to meet up. And I’m already wanting to go back and hang out some more! ❤

      Liked by 1 person

  2. While coming back to the comfortability of moving around the venue, I know I have a very good experience last year when I attended to the ever fabulous London fashion weekend which went hours and hours and it was bright sunny day and I know how thirsty I was. Yes, comfy sleek footwear is Definetely a must but I’ve seen so many girls and ladies were roAming around with high heel stilettos and hats off to them for their courageous stylish thought.

    Liked by 1 person

  3. So jealous!! Love the Too Faced you got and I saw you received brushes from MODA too.. They are very similar to RT brushes.. Im sure you’ll like them..😍

    Liked by 1 person

      1. I bought their powder brush to try and they are good! And Oh speaking of heels.. I need to be in heels when I stand for long period of time.. I will die f I’m on flats.. My back will kill me if Im not on heels for some reason..😆

        Liked by 1 person

  4. Yay! We met! 😀
    I can’t believe people lined up at 8am on Sunday – geez! It was so cold too.
    I’m glad you got to hit up all the key booths – they should have had the Sunday show end at least another hour, imo. And oat check is a MUST! They have that for the Women’s Show at the same venue, not sure why don’t offer it for this show.
    I’m so glad we met up – looking forward to the shopping post, hehe!

    Liked by 1 person

      1. My best friend went there last year and once I saw all the swag, I was like “Why didn’t I go?!” Hahaha. I’ll definitely consider if the date doesn’t conflict with my work schedule.

        Liked by 1 person

  5. Sounds like a great event: you picked up so many great goodies though. Too bad about the long lines and lack of bag check though, maybe with a little more organisation this would be even more fantastic.
    xo Anne – Doves & Roses

    Liked by 1 person

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