IT Cosmetics Brow Power Universal Eyebrow Pencil Review

Hello, hello – welcome to / welcome back to A Brash Attitude!

I ran out of TWO brow pencils in the same week – and by chance, IT Cosmetics was having their 30% off Friends and Family Sale, so I decided to try out their Brow Power Universal Eyebrow Pencil after my mom raved about it to me. [info in italics taken from the IT Cosmetics website]

The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette!

Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the shade adjusts to your eyebrow color based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!

The four shades are: Universal Blonde, Universal Auburn, Universal Taupe, and Universal Dark Brunette. I chose the Dark Brunette shade because it looked to be the closest to what I usually use (especially when my brows are tinted). The shade match is perfect for my brows!

The tip shape and size works well for my brow shape, it’s not too big, not too little, and makes giving them some added shape a breeze. The spoolie brush on the end is great, so I don’t have to look for one. It is long wearing and smudgeproof. I like that you can adjust the darkness of the shade by the amount of pressure that you use – below is a swatch of varying pressure amounts.