Hello, hello – welcome to / welcome back to A Brash Attitude! Today I have a review of the wonderful PR package that I received from Keratinworks and BlendPR. The package is of the entire newly launched Keratinworks Pure Haircare line which includes the Keratinworks Pure Shampoo & Conditioner, the Keratinworks Pure Liss BB-Cream, the Keratinworks Pure Crystal Serum and the Keratinworks Smoothing System Hydrating Mask! Keratinworks is a woman-owned Canadian company, based in Montreal. Their line is sulfate and paraben free, colour safe, cruelty-free and vegan [info in italics taken from the Keratinworks website].

I’ve been using the entire product line since it arrived. The products all work together to help nurture my frizz prone hair, leaving me with hair that feels clean, soft and silky, and so much more manageable and smooth. And the shine is out of this world! I love this line.

Let’s take a look at each product, starting with the Pure Shampoo and Conditioner:

The KERATINWORKS PURE SHAMPOO AND CONDITIONER have been formulated to infuse your hair with pure, natural, and essential nutrients that will maintain your hair’s health, shine, and hydration while ensuring the optimal pH level for luxurious smoothness. Enriched with coconut water and oil, Vitamins A, B1, B2, C and E. This exclusive formula is SLS FREE, PARABEN FREE, VEGAN,  and COLOR SAFE. It also contains keratin proteins and amino acids that will reinforce as well as prolong the effects of your KERATINWORKS treatment.

The Pure Shampoo & Conditioner add hydration without weighing my hair down. The shampoo doesn’t lather up super well which is common for sulfate free formulas, but it does a great job making my hair feel clean and hydrated. Both the shampoo & conditioner have a really beautiful scent – and not over-scented at all.

Up next is the Pure Liss BB-Cream:

KERATINWORKS PURE LISS BB-CREAM is the ultimate multipurpose leave-in conditioner. This pure and natural ingredient combination will provide hydration, conditioning, heat-protection, damage repair, frizz control, shine and luxurious smooth silkiness. It’s the perfect extension to your KERATINWORKS treatment. It will also provide on-going treatment as well as anti-frizz action during humidity and for blow dry styling. Oh and don’t forget the OMG irresistible fragrance!

I really love this BB-Cream, it conditions and adds heat protection, and helps tame frizz – my biggest hair problem! The scent is a little more pronounced than the shampoo & conditioner, but again, as someone who doesn’t enjoy over-scented products, it isn’t that level of scent power. The scent differs from the shampoo & conditioner, this one has slightly spicy notes.

The Pure Crystal Serum:

Lastly, the KERATINWORKS PURE CRYSTAL SERUM is the finishing touch that is packed with pure, natural, and essential nutrients that will boost your hair’s shine and brilliance. Vitamin E, Coconut Oil, amino acids, berry extracts and plant-based keratin work together to nourish and protect your hair. Add the final sparkle and the OMG fabulous fragrance to your hair!

The Serum is the finishing touch for my hair. It seals in the shine, and also helps keep my hair smooth and frizz-free. It has the same scent as the BB Cream.

The Pure Liss BB-Cream and Pure Crystal Serum can be applied together, or separately – where you apply the BB Cream, then dry and style your hair, followed by the Pure Crystal Serum. I’ve tried it both ways – I prefer to mix them together if I’m air drying my hair, and separately if I’m using my Dyson hair dryer.

Let’s not forget the Hydrating Mask:

This hydrating mask restores the natural pH of hair with its formulation rich in vitamins E, F and conditioning agents that provide extreme softness, shine and hydration to the hair.

The Hydrating Mask is a super luxe treatment mask and should be used once or twice a month, leaving it on for 30 to 45 minutes. I LOVE hair masks – especially when my hair needs a hydration boost.

Keratinworks also has a Pure Violet Shampoo and Hydrating Mask formulated for blondes.

Thanks for reading

Disclosure: In case you missed it at the beginning, this was a PR package (thank you Keratinworks and BlendPR), but my frizz-prone, often unruly hair and opinions are all mine.