elf Cosmetics Lash It Loud Mascara Review

Hello, hello – welcome to / welcome back to A Brash Attitude!

Today I have a review of the elf Cosmetics Lash It Loud Mascara – I purchased it in early January and have been testing it out. [info in italics taken from the elf Cosmetics website]

elf Cosmetics Lash It Loud Mascara

What is it? A mega volume mascara that helps your lashes look fuller, bolder and longer than ever.

Why we love?

  • Achieve mega volume lashes instantly
  • Volumizing mascara is formulated with intensely rich pigments for bolder than ever lashes
  • Flexible, silicone brush grips lashes from root to tip for insane volume
elf Cosmetics Lash It Loud Mascara

Volume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define & add dimension.

elf Cosmetics Lash It Loud Mascara

This sounds like a perfect mascara for me since I prefer lots of VOLUME for my lashes. If you’ve been reading abrashattitude.com for awhile, you will know that I am super picky about mascara. I have long, stick-straight lashes that are quite light in colour considering my natural hair colour is dark brown. I use a lash curler and I need a mascara will hold a curl. My eyes are sensitive, and water easily so any mascara that I use must be smudge proof, and water resistant.

I have seven requirements for a mascara, and I’ll comment on each requirement and score each point. So how did the Lash It Loud Mascara score?

elf Cosmetics Lash It Loud Mascara

1. waterproof / water resistant +1 Not waterproof mascara, but held up well during cold weather eye watering for me!

2. smudge-proof +1

3. non-flaking / non-clumping +1

4. must be DARK black (not blackish, not brown black, and definitely not grey black) +1 Dark black!

5. volumizing +1/2 Ok volume, great length. I was hoping for mega volume.

6. must hold a curl +3/4 It holds a curl pretty well, wish it had better hold

7. non-irritating to my sensitive eyes +1 no itchy eyes!

Overall I would give this mascara a 6.25 out of 7 – which is pretty good! The brush shape works great for my inner and outer lashes. I prefer the volume that the Big Mood Waterproof Mascara gives my lashes, so I’m probably going to try the non-waterproof formula to see how it compares.

I love that elf Cosmetics is cruelty free, and vegan, and affordable!

Have you tried this mascara?

Thanks for reading,

abrashattitude.com have a beautiful day!

Disclosure: I purchased this!

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