Keratinworks Pure Haircare Review

Keratinworks Pure

Hello, hello – welcome to / welcome back to A Brash Attitude! Today I have a review of the wonderful PR package that I received from Keratinworks and BlendPR. The package is of the entire newly launched Keratinworks Pure Haircare line which includes the Keratinworks Pure Shampoo & Conditioner, the Keratinworks Pure Liss BB-Cream, the Keratinworks Pure Crystal Serum and the Keratinworks Smoothing System Hydrating Mask! Keratinworks is a woman-owned Canadian company, based in Montreal. Their line is sulfate and paraben free, colour safe, cruelty-free and vegan [info in italics taken from the Keratinworks website].

Keratinworks Pure

I’ve been using the entire product line since it arrived. The products all work together to help nurture my frizz prone hair, leaving me with hair that feels clean, soft and silky, and so much more manageable and smooth. And the shine is out of this world! I love this line.

Let’s take a look at each product, starting with the Pure Shampoo and Conditioner:

Keratinworks Pure

The KERATINWORKS PURE SHAMPOO AND CONDITIONER have been formulated to infuse your hair with pure, natural, and essential nutrients that will maintain your hair’s health, shine, and hydration while ensuring the optimal pH level for luxurious smoothness. Enriched with coconut water and oil, Vitamins A, B1, B2, C and E. This exclusive formula is SLS FREE, PARABEN FREE, VEGAN,  and COLOR SAFE. It also contains keratin proteins and amino acids that will reinforce as well as prolong the effects of your KERATINWORKS treatment.

The Pure Shampoo & Conditioner add hydration without weighing my hair down. The shampoo doesn’t lather up super well which is common for sulfate free formulas, but it does a great job making my hair feel clean and hydrated. Both the shampoo & conditioner have a really beautiful scent – and not over-scented at all.

Up next is the Pure Liss BB-Cream:

Keratinworks Pure Liss BB-Cream

KERATINWORKS PURE LISS BB-CREAM is the ultimate multipurpose leave-in conditioner. This pure and natural ingredient combination will provide hydration, conditioning, heat-protection, damage repair, frizz control, shine and luxurious smooth silkiness. It’s the perfect extension to your KERATINWORKS treatment. It will also provide on-going treatment as well as anti-frizz action during humidity and for blow dry styling. Oh and don’t forget the OMG irresistible fragrance!

I really love this BB-Cream, it conditions and adds heat protection, and helps tame frizz – my biggest hair problem! The scent is a little more pronounced than the shampoo & conditioner, but again, as someone who doesn’t enjoy over-scented products, it isn’t that level of scent power. The scent differs from the shampoo & conditioner, this one has slightly spicy notes.

The Pure Crystal Serum:

Keratinworks Pure Crystal Serum

Lastly, the KERATINWORKS PURE CRYSTAL SERUM is the finishing touch that is packed with pure, natural, and essential nutrients that will boost your hair’s shine and brilliance. Vitamin E, Coconut Oil, amino acids, berry extracts and plant-based keratin work together to nourish and protect your hair. Add the final sparkle and the OMG fabulous fragrance to your hair!

The Serum is the finishing touch for my hair. It seals in the shine, and also helps keep my hair smooth and frizz-free. It has the same scent as the BB Cream.

The Pure Liss BB-Cream and Pure Crystal Serum can be applied together, or separately – where you apply the BB Cream, then dry and style your hair, followed by the Pure Crystal Serum. I’ve tried it both ways – I prefer to mix them together if I’m air drying my hair, and separately if I’m using my Dyson hair dryer.

Let’s not forget the Hydrating Mask:

Keratinworks Pure Mini Hydrating Mask

This hydrating mask restores the natural pH of hair with its formulation rich in vitamins E, F and conditioning agents that provide extreme softness, shine and hydration to the hair.

The Hydrating Mask is a super luxe treatment mask and should be used once or twice a month, leaving it on for 30 to 45 minutes. I LOVE hair masks – especially when my hair needs a hydration boost.

Keratinworks Pure

Keratinworks also has a Pure Violet Shampoo and Hydrating Mask formulated for blondes.

Thanks for reading have a beautiful day!

Disclosure: In case you missed it at the beginning, this was a PR package (thank you Keratinworks and BlendPR), but my frizz-prone, often unruly hair and opinions are all mine.

My JetPeel Experience

Hello, hello – welcome to / welcome back to A Brash Attitude.

Today I have something a little different than my usual product review. I was invited to the W Hotel here in downtown Montreal for the JetPeel Experience last week (November 2nd) – thank you JetPeel and Blend PR [info in italics and infographics / photos from JetPeel Press Release]


Based on subsonic jet stream application, JetPeel enables fast transdermal delivery with no needles, no pain, and no downtime. The world’s first and only beauty technology of its kind, JetPeel is clinically proven to provide instant, same day, visible results in a non-invasive comfortable and relaxing treatment.

JetPeel turns targeted solutions into a fine mist that is able to penetrate the skin on a deeper level helping to provide you with specific treatments tailored just for you—travelling at a subsonic speed of over 200 m/s. Applied with an advanced JetPeel wand, the jet stream exfoliates the epidermal layer and gently stretches the skin surface, opening microchannels that allow for noninvasive delivery of nutritive microdroplets deep into the skin. The treatment takes about 45 minutes.

I was very intrigued by this facial technology, especially as it has no downtime, and is painless!

When I first arrived, the JetPeel Technician, Erin took a good look at my skin, and asked me a few questions to help target the treatment type based on my skincare concerns – which I’ll get into after walking you through the process.

JetPeel Treatment Sequence

The JetPeel is feels super cold – I jokingly compared it to February in Montreal when it occasionally goes down to -40C. It doesn’t hurt at all. The first step is the lymphatic drainage – it feels like a massage, and it reduces toxins and puffiness and increases circulation in the skin – this is done from your hairline down your neck to your clavicles.

The next step is the exfoliation / hydradermabrasion stage, where the chemical exfoliant is applied, and then sits for approximately 6 or 7 minutes before being neutralized. There are several different exfoliation ingredients to choose from, a Glycolic Acid 10% solution was used for me. The JetPeel machine basically blasts off dead skin cells and mades the skin ready for the next stage – the hydroporation and booster infusion stage.

The hydroporation and booster infusion stage is, in my opinion, “where the magic happens” – this is where you can target specific concerns and the treatments are delivered deep into the layers of the skin. We decided to do a combination treatment based on my skin concerns – redness / mild rosacea on my cheeks, mild hyper-pigmentation (from a sunburn from several years ago), and fine lines / wrinkles on my forehead, outer eye, and smile lines. Let’s take a look at each of the treatments / solutions that were used on me:

COUPEROSE (Rosacea Treatment): Specially formulated for the treatment of rosacea and very sensitive skin, Couperose & Sensitive Skin Serum is rich in anti-inflammatory and sun defence ingredients that soothe and protect, preventing irritation and redness. The formula is infused with purifying antioxidant aloe barbadensis extract, Niacinamide for the reduction of fine lines and pigmentation, antibacterial Azelaic acid that evens and tones the skin, and calming, regenerating Troxerutin. It’s the perfect gentle yet powerful solution for the most sensitive and delicate skins.

BRIGHTENING: Jet Solution Brightening Complex contains powerful ingredients that act as pigment inhibitors, instantly creating a brighter, more uniform tone. Enriched with Stay-C Vitamin, an oxidation-resistant variant of vitamin C, and the exclusive Bio-Light compound, rich in natural brightening and redness-reducing ingredients, the formula is gentle and powerful for effective use on the face, chin, neck, decollete, and hands.

ATX-NAT (Botox alternative): Discover a natural, safe and painless anti-ageing treatment that offers a superior alternative to Botulinum Toxin A. ATX-NAT Jet Solution takes a different approach, relaxing the muscles for a firmer appearance and improvement of fine lines and wrinkles. The clinically-proven formula is based on Argireline, a peptide composed of 6 amino acids, and Betaine, which balances the skin’s water retention activity for a hydrated, nourished result. Ideal for effectively and safely treating the wrinkle-prone areas around the eyes and lips, ATX-NAT is the key to exceptionally brighter, softer, and smoother skin.

Immediately after the JetPeel Treatment my skin was slightly pink, but not in a sensitive skin reaction way, just in that freshly cleansed way. My skin looked so smooth, plumped and glowing! Any pinkness disappeared before I made it back to my place from downtown. Its been a week post-treatment, and I look well-rested, and I can see a reduction in the pinkness in my cheeks, my serums and moisturizers feel like they sink in faster.

All in all, an AMAZING experience!

Thanks for reading have a beautiful day!

Disclosure: In case you missed it at the beginning, I had the JetPeel Treatment for free, however my opinion is based on my personal experience (as always). Thank you JetPeel Canada and BlendPR.